Responsive Web-design or RWD is a design approach aimed at crafting and operating internet sites to provide and optimal viewing experience, easy reading and navigation with a minimum of resizing, scrolling and panning, across a wide range of devices. These devices may range from desktop computer monitors to mobile phones.

Essentially a web-site with RWD adapts the layout to the viewing device by using fluid, proportion-based grids, flexible images, CSS3 media queries among others. This means that a web developer will incorporate additional tools into the design of the web-page that will identify what kind of device is accessing the site and adapt the site to that specific device (type).

RWD has become an extremely important aspect to the web presence of any business or cause. With the advent of mobile devices that are internet capable any business has to analyze from where the majority of customers and supporters are accessing their sites. Not too long ago the only way to access an internet site was via computer, now the majority of people use their tablets or phones for their internet use. That is not to say that this is true for everyone but it does have to be considered when creating or maintaining an online presence.

In the past instead of having a focus on RWD the focus was on having a regular site and then having a “mobile” site, and though this was good and it worked it can be cost prohibitive. This is due to the fact that you are, in essence, hosting not one but two separate sites. The beauty of RWD then becomes that you design something that recognize the type of device but even more so it will be able to display device appropriate content to display. By this we mean that you may opt to customize your RWD site in such a way that a slide show on your web-site not be displayed when accessed via an internet capable phone (screens are usually too small to display efficiently) but that that same slide show will be displayed when showing on a tablet and regular computer.

Working with Pandasites you will not only benefit from having the site created and managed properly but you will also be able to consult with us and benefit from our expertise in making these decisions. What content you display on any given device will truly help set you above the norm and make your sites more user-friendly and accessible.